My second adventure isn’t so much entrepreneurial but it was an amazing path to becoming an entrepreneur. I learned so many skills that where I was able to get launched in to success.
I worked for an amazing startup up company it was an amazing SEO agency in Portland. I am going to keep the name a secret here just in case I might say something that might offend them or who knows what but I am just going to keep the name a secret for now.
They were amazing people to work with because they knew what work meant and what play meant. Their needs to be a work life balance and they knew how to do that. They were amazing. We worked an insane amount of hours but we also had an insane amount of hours to do stuff and activities that kept us fresh and new. The work life mentality they had figured out to a tee.
What was also amazing was their off ice was right next to where I lived which is here
As you can see they are right in the heart of good old Portland and I loved working there.
But the most important part was the skills I learned working there. I learned how to get any website to the first page of Google and doing it the way Google wants you to do it. It is an amazing feeling when you actually see your website that you are working on show up on the first page. Actually it is an absolutely amazing feeling kind of like an adrenaline rush sort of way.
So what I found out was once you knew what you were doing it was really easy to rank. The problem I learned was that their are a lot of people and companies out there that have no idea what they are doing and they literally swindle people out of a lot of money and after that a lot of people have a bad taste in their mouths when it comes to anything digital marketing and especially SEO.
SEO has gotten a very bad rap because again a lot of people have gotten ripped off. So that makes it really really hard for the SEO people that do know what they are doing to sell their services. Which I understand why but it does make it a real bummer because I literally have something that has the potential to make them a lot of money but they are extremely hesitant because of all the people out their that have taken advantage of them.
So then selling SEO services just turns into a numbers game. The more people you call in a day the more likely you will sell someone. But the real magic lies in referrals. When you get someone to the first page you have to give them some sort of incentive for them to tell all of their friends and family about us and how we did what we said we would. That is the best way to grow your business.
I can go on and on but the skills I learned at that job catapulted my career. If anything it boosted my confidence because when you sell anything you have to sell with confidence. If you are not confident in what you are selling then the customer can see right through that and you will not sell. Confidence is key and of course actually following through with what you said you would help also. So do not ever sell anything that you are not confident about because you will never be successful then.
But the most important thing I learned was to never give up.
If you do not know what SEO is then check out this article here http://searchengineland.com/guide/what-is-seo
So I say do yourself a favor and learn how to do SEO or hire someone you trust to do it for you because it can catapult your business.